Wild Roots Pet Sitting
Wild Roots Pet Sitting is a pet sitting business based in Victoria, BC. It is run by an unbelievably friendly woman named Amy St. Jarre. Her brand reflects her warm, bubbly and energetic personality. She wanted her business to demonstrate her job services of dog walking and pet sitting, but also tie in her love for nature and the outdoors.
I wanted Wild Roots logo to feel fun and have a bit of whimsy to it. I went for a loose looping script for the main font, and I matched the dog symbol to the script of the logo. I used the looping lines of the font and symbol to allude to wild roots without being overly obvious.
I used bright colours, paired with a couple soft tones to demonstrate both the energetic and comforting sides of Amy's business. I tied these elements together with hand illustrated patterns.